Muzmatch: brand new relationships software altering how Muslims select like
the guy words goes: ‘Muslims try not to big date, i marry›,” says Shahzad Younas, originator and you may Ceo of the Muslim complimentary software Muzmatch. “It is an excellent generalised phrase nonetheless it attacks brand new complete for the lead. When the I’m appointment a female, our company is each other considering, is it individual wedding matter?”
Muzmatch is frequently called this new Muslim Tinder but Younas isn’t so proud of the analysis. They uses particular regular relationships-application structures, such as swipes and you will likes, but alternatively from targeting relaxed link-ups it’s all from the helping Muslims get a hold of someone to marry.
Of a lot Muslims are expected so you can age believe. Choice become coping with a matchmaker, which desktop research graduate Younas means as “such getting your Curriculum vitae enacted around” to acquire an appropriate companion. Which was back in 2014, immediately following hearing their household members swap tales on matchmaking battles, that he decided to carry out a software who improve dating processes a whole lot more “halal” – appropriate during the religious law.
Younas prevent their employment as an investment banker and you may spent six weeks doing work 18-time days which will make Muzmatch within his bedroom. 6 months immediately after unveiling, the brand new app got produced the very first wedding.
“A couple of got in contact to express ‘thank-you, we had hitched due to your app›. I became such as, Okay, this can be real,” he said. The results cam on their own: Muzmatch has actually one or more . 5 million users and you can particular fifteen,one hundred thousand partners have got married shortly after fulfilling inside it.
They generated a reputation to have by itself away from Muslim area many thanks so you’re able to an ad campaign you to went to the Tube this past year offering Lionel Richie singing: “Halal, can it be me personally you are interested in?” Regarding competitors, new app ranking higher to have downloads versus most other religious-concentrated matching programs and JSwipe (Jewish) and Salt (Christian), considering analytics organization Application Annie, it is therefore no wonder the major dating organizations came knocking. «Muzmatch: brand new dating app modifying the way in which Muslims pick like» weiterlesen