Robert K. Merton hypothesized that individuals compare themselves with reference groups of people who occupy the latest personal character to which the person aspires. Reference teams play the role of a-frame out of reference to and therefore some one usually refer to take a look at the achievements, the role performance, goals and you may hopes and dreams. A resource category may either be regarding a registration category or non-subscription group.
An example of a reference classification was a team of some one who possess a certain amount of importance. Including, a single on the U.S. which have a yearly earnings off $80,000, may thought himself wealthy when the the guy compares themselves to people in the midst of money strata, exactly who secure approximately $32,one hundred thousand a-year. In the event that, although not, a similar individual considers the relevant source 
classification becoming those people on top 0.1% out of households regarding the You.S., those and come up with $step 1.six million or more, then individual’s income off $80,100 tends to make her or him search instead worst.
Reference group: Source organizations get to be the individual’s body type regarding reference and origin for buying his or her event, perceptions, cognition, and you will info of mind.
Key points
- The study regarding social networking sites is known as both “social networking research” and “social network theory “. «Social media idea feedback personal relationships regarding nodes and connections» weiterlesen